Even though CDs still account for 70% of music sales, the long term future for the old CD is on shakier ground than ever given the latest comments from the major record labels.
Personally I believe that the labels have failed to address the real issue… “value” – I’m not talking about price ($) I’m talking about what the CD stands for and what it gives the consumer as a tangible product.
Anyone remember when VHS came out..? “CINEMA IS DEAD!!!” were the cries heard echoing around the world. But cinema succesfully reinvented itself. I ask the question ‘what has CD done to reinvent itself’?
CD needs to be reinvented. It is not a “dead” medium, but as a brand and a product it is failing to offer the value it used to when compared with other