How I got Coke to say “Hello” to Pepsi on Twitter.

An historic moment in branding? As a result of my twitter experiment below Coke said HELLO to Pepsi via Twitter (and started following them too). [Update] Pepsi responds in kind. All within 18 hours.

http://twitter.com/CocaCola/statuses/2413906945

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Pepsi replies:
http://twitter.com/pepsi/statuses/2423584043

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Pepsi Canada joins in:
http://twitter.com/PepsiCanada/statuses/2423730800
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And just like that, the world feels like a slightly better place.
Ahh maybe Twitter really is more than just “what I ate for breakfast.”

Thank you Coke and Pepsi for being good sports :)

What happened:
– I started the experiment at about 9.42am July 1 in Twitter (Original Tweet here)

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– There were a significant number of RTs
– Coca-Cola responded less than 3 hours later with the tweet above.

Currently Pepsi have not replied or followed back… but we’re watching :)

The Original Experiment/Post:
Oh we all know Coke and Pepsi are age old bitter rivals but this is a new age of SOCIAL and we want to see something change between these arch enemies – even if it is just courtesy. Currently they are both on Twitter but at time of writing neither follows the other (http://www.doesfollow.com/cocacola/pepsi) or (http://www.doesfollow.com/pepsi/cocacola).

Join the fun: Let Coke and Pepsi know what you want: ReTweet this now! image

Coke and Pespi Twitter accounts… why not end the cola wars and follow each other?
It would be like a public hug. (…Then you can go back to being rivals). So who’s first?

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www.twitter.com/pepsi

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www.twitter.com/cocacola

Well we want to see it happen… we’ll be watching…!
C’mon show us you have a sense of humour and do the follow!

Oh… The Re-tweets will keep coming at you until you do :)

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UPDATED Following situation:

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Post by:
-@eunmac

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78 Responses

  1. Julian Cole says:

    Nice idea, Love it. My money is on Pepsi.

  2. Julian Cole says:

    I was wrong. In the words of Clay Davis ‘Sheeeeeeeeeeeet’

  3. eunmac says:

    Ahh Julian – I think maybe the Pepsi guys were in bed – it was pretty late over there. I’m sure they’ll come back and do the right thing in the am!

  4. Amy says:

    hmm… if the “brand first” is two competitive brands saying hello/acknowledging each other, I believe others such as Yahoo and Microsoft have already done this?

  5. Forget about Pepsi vs. Coca-Cola. This one’s even better! – http://twitter.com/google/status/1255992316 :)

    It’s actually on my favorites. :)

  6. James D says:

    And now pepsi has followed coke back :)

  7. John Webster says:

    If the person responsible for this post was connected to TRUTH . . . the person would soon discover that COKE and PEPSI are OWNED BY THE SAME PEOPLE! Have you ever heard of the Rockefellers? This is one of the (elite world-controlling families) who would rather you DON’T KNOW what they have been up to decades . . . along with some other key family names to which MORE ENLIGHTENMENT would possibly make your eyebrows pop off your foreheads!! Do ya want to know some more TRUTH?

  8. Great experiment. The impact of e-social.

  9. crystalsinger says:

    ~sigh~

    I’m so sick of brands jumping on every social network in an attempt to be ‘relevant’, ‘viral’, or whatever the word du jour happens to be at the time.

    Anyone on Twitter who’s a ‘brand advocate’, ‘SEO guru’, or anything else marketing-driven gets unfollowed or blocked immediately.

  10. nealm says:

    This Cola War continues long after the Cold War ceased. And oh, the money spent on advertising to perpetuate it eclipses that of those spent for some real wars! Makes me wonder how much these sodas are really worth…

  11. eunmac says:

    @Adrian – great find.

    Would have been nice if Google had followed them both too…

    http://www.doesfollow.com/google/livesearch

    (They did follow Yahoo)

  12. Kyle says:

    @crystalsinger

    We talk about the brands we use and love/hate on twitter – Why shouldn’t they be able to talk back?

  13. crystalsinger says:

    @Kyle:

    Because on Twitter, we’re having a conversation amongst friends (or at least ‘tribe’ members).

    Brands aren’t you’re friend, they’re not part of your tribe, they’re not interested in having a conversation – they’re interested in selling you stuff.

    On email we call it SPAM. Brands want to re-brand (hah!) it on Twitter as ‘viral marketing’ or ‘creating brand personality’. That’s not what I want to see Twitter become.

  14. Alex says:

    Haha that’s great 😛
    Everyone should take the hint and make friends with their soda rivals!

  15. thekidd says:

    We all know Coke’s real competition is Coke Zero…. lol

    dee.

  16. tinytornado says:

    Not true, Google said hello to Bing 3 weeks ago, actually Google told Bing they weren’t relevant, is that hello? Ohh well so maybe that’s a first.

  17. Jeremy says:

    Nice one Ian… very cute but significant too given some of the deeper cultural tensions of the two.

  18. I think its great when a company or organization is unafraid of their competition. It shows they are confident in their product and brand!

  19. Phillyphife says:

    “All within 18 hours” – this is telling, as 18 hours in the twitterverse is the equivalent of about a month in real time. I wonder how may executives sat down at how many meetings to craft their (way less than 140 character!) response. A single copy editor could crank out an entire magalog in 18 hours!

  20. imawaterlover says:

    I love to see both famous softdrinks will end their war and became friends..thats all i can add…hehe..xD

  21. i love this picture<3

  22. higarashi says:

    ako ay maloko..juk lng peace out pipol

  23. just shut up higarashi!!!

  24. alfon says:

    very nice ide i like it

  25. Muzilla says:

    hahaha, that was a nice one.

  26. vikki blows says:

    Coca-Cola and Pepsi exchanging tweets caused a stir yesterday. Arch-rivals talking to each other, albeit just one very short exchange. One colleague here at Brandinstinct thinks this is a classic example of social age hype, but Uri’s a social med…

  27. Nice Video, haha 😀 (“sheee…..t”) Where did you find that :)

  28. Accept my hello. Nice video really :)

  29. I imagine there are masses of people like me, who come across various great blogs or web sites by fortune. Your blog seems to possess a good community and a strong blogosphere presence. Its positive to hold interesting and contrary positions on issues.

  30. wicked weblog, this is going on my twitter.

  31. dubai says:

    thanks a lot for this super article

  32. Brando says:

    Well, Hello from a Coke lover 😛

    And for coke lovers like me out there, here’s an article about coke that i would like to share which i found is interesting:

    http://peopalove.com/brandtalk/2010/oct/brand-chat.html

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