March 21 2008. The first Moonvertising ad to be beamed direct onto the moon with a laser beam is upon us. Well almost. Coke tried to do it in 1999 (it’s true – more here) but were prevented from doing so because apparently the lasers needed were so powerful it would have atomised bypassing aircraft. A minor technical flaw. Undeterred, the people at Rolling Rock now want to have a go…
Yes, it’s another Rolling Rock spoof (I wondered if they were inspired by Coke’s failure?). Now I liked the Rolling Rock campaigns online (made by Goodby Silverstein and Partners. Anyone recall the Rolling Rock Ape?). The latest campaign features fake advertising exec Ron Stablehorn back with a plan to put his ads on the moon.
The Moonvertising website suffers from a few usability clangers around the user-gen content and the videos are painstakingly slow to load. However, there are some solid gags in here along with plenty of in-jokes for those in the marketing industry (a pdf of the ‘marketing’ preso available for download). But is the idea a little beyond the average consumer?
It will be interesting to see how this goes online. I love the overall idea of spoofing Moonvertising. So far there’s not a lot of digital noise on this but it got picked up on the BadAstronomy.com forums at least (here).
Surprisingly the Moonvertising video clips are not yet on the official Ron Stablehorn’s YouTube Channel. Hmmm perhaps they lost their login/pwd to their account. Update Mar 21 : Here’s a clip
STILL UNSURE IF THIS IS REAL OT NOT? View the facts here: