Moonvertising – your ad on the moon coming in 2008.

March 21 2008. The first Moonvertising ad to be beamed direct onto the moon with a laser beam is upon us. Well almost. Coke tried to do it in 1999 (it’s true – more here) but were prevented from doing so because apparently the lasers needed were so powerful it would have atomised bypassing aircraft. A minor technical flaw. Undeterred, the people at Rolling Rock now want to have a go…

BREAKING RELATED NEWS 1.4.2008:
www.trustbanners.com
– Advertising banners that do the thinking for you..? (here)

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Moonvertising explained:
http://www.moonvertising.com/home.asp
Yes, it’s another Rolling Rock spoof (I wondered if they were inspired by Coke’s failure?). Now I liked the Rolling Rock campaigns online (made by Goodby Silverstein and Partners. Anyone recall the Rolling Rock Ape?). The latest campaign features fake advertising exec Ron Stablehorn back with a plan to put his ads on the moon.

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The Moonvertising website suffers from a few usability clangers around the user-gen content and the videos are painstakingly slow to load. However, there are some solid gags in here along with plenty of in-jokes for those in the marketing industry (a pdf of the ‘marketing’ preso available for download). But is the idea a little beyond the average consumer?

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It will be interesting to see how this goes online. I love the overall idea of spoofing Moonvertising. So far there’s not a lot of digital noise on this but it got picked up on the BadAstronomy.com forums at least (here).

Surprisingly the Moonvertising video clips are not yet on the official Ron Stablehorn’s YouTube Channel. Hmmm perhaps they lost their login/pwd to their account. Update Mar 21 : Here’s a clip :)

STILL UNSURE IF THIS IS REAL OT NOT? View the facts here:
http://amnesiablog.wordpress.com/2008/03/20/moonvertising-is-not-real-read-the-facts-here/

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76 Responses

  1. Neil says:

    Pretty awesome…I love how astronomers are talking about it, lol

  2. Bentos says:

    Advertising is the most important thing in the world and its various injokes are always, always hilarious to everyone. FACT!

  3. Rudy says:

    Isn’t there anything Sacred left?… Killing all the natural beauty we all love…

  4. Rudy says:

    I hear there paying $400 bucks for anyone to get a coca cola,google,Mc donalds, and Startbucks etc. Tattoo on there Arm
    $1,000 if you get it on your forehead
    go to walkingbillboards.com

    … COMING SOON

  5. eunmac says:

    Kudos @Bentos :) Good feedback.

  6. Jez says:

    I’m with Rudy, I don’t like the idea of it. I’ve blogged my reasons here

  7. apaulinaria says:

    This is ridiculous. If it works, it will be so sad. It the moon. I want to enjoy it as it is, not have to look at ads on it when I gaze up at the sky. What’s next, skyvertising (like on batman?)

  8. eunmac says:

    Did anyone read in the copy …that this is a SPOOF?

    It is not real…

    “They” are taking the mickey. :)

  9. Katt says:

    I agree with eunmac, it’s not real yet!

  10. ramona says:

    i do not want to live in a world destroyed by advertising. the idea of advertising on the moon is discusting

  11. Kevin says:

    Yes it is an awful idea but its just a spoof – note the FAA turned down a real request by Coke in 1999 because the laser required would have to be so powerful that aircraft wandering into the beam would have been vaporized! (Remember that the Moon’s surface is actually very dark. It reflects on 12% of light hitting it – about the same as asphalt!)

  12. TERRA says:

    I THINK TECHNOLOGY IS GOING A LITTLE TOO FAR. WHILE ITS KINDA COOL IN THEROY… WHATS NEXT? I MEAN COME ON REALLY. THIS ISNT METROPOLIS! BATMAN DOENST EXSIST… AND I WANNA BE ABLE TO LOOK AT THE MOON WITHOUT A BEER LOGO ON IT.

  13. Mark says:

    Hell no – is nothing sacred? What next, ads on sunset and sunrise?

  14. Randy says:

    If this were to be a real attempt it would be done during a new moon, not a full moon, that way the laser light being reflected back do not have to compete with all of the light from the Sun. And if somebody would make an honest attempt during a full moon not knowing it would be incredibly easier during a new moon they are idiots and they are going to kill themselves and probably others.

  15. John says:

    First, the light will have to compete with sunlight to be reflected enough that you could see it from Earth at the full moon, and using a laser powerful enough to do so would, like Coke was told in ’99 would vaporize airplanes.

    Second, you wouldn’t be able to see it on the new moon either because the new moon is up during the day. That’s why solar eclipses only happen when the moon is new.

    I wouldn’t worry about seeing any lunar billboards. Go ahead and enjoy the full moon as before.

  16. Jim says:

    wait till the idiots figure this one out, next thing you know we will be seeing hand puppets…hey i have an idea

  17. Mikie says:

    IS NOTHING SACRED? YOU PEOPLE NEED TO READ THE ARTICLE… THIS IS NOT HAPPENING… IT IS AN ONLINE ADVERTISING CAMPAIGN. NOTHING WILL BE BROADCAST ONTO THE MOON. SOME OF YOU KEEP MISSING THIS FACT…. SO I WILL REPEAT IT, NOTHING WILL BE BROADCAST ONTO THE MOON.NOTHING WILL BE BROADCAST ONTO THE MOON.NOTHING WILL BE BROADCAST ONTO THE MOON.NOTHING WILL BE BROADCAST ONTO THE MOON.NOTHING WILL BE BROADCAST ONTO THE MOON.NOTHING WILL BE BROADCAST ONTO THE MOON.NOTHING WILL BE BROADCAST ONTO THE MOON.NOTHING WILL BE BROADCAST ONTO THE MOON.NOTHING WILL BE BROADCAST ONTO THE MOON.NOTHING WILL BE BROADCAST ONTO THE MOON.NOTHING WILL BE BROADCAST ONTO THE MOON.

    THEY ARE JUST TRYING TO HYPE IT UP SO PEOPLE GOOGLE IT, JUST LIKE WE ALL DID AND FIND OUT MORE ABOUT ROLLING ROCK…. DUH

  18. lisa says:

    Mikie-calm down.
    we get it. its all for fun.
    maybe its a way for us just to admire the moon while we drink beer-lots of it-so we can get dizzy and imagine it really happened. it will become a urban legend.

  19. Kevin says:

    I might be the only one that is a little excited about the idea. I mean people in the 50s were promissed flying cars. It didn’t happen but you can’t deny that technology is growing very fast and becoming more and more a part of our every day lives. For example, I saw the billboard on the freeway and when I got home I pulled out my black berry from my pocket and looked it up and then wrote this reply. I bet everyone reading this has a cell phone and most likely a computer. So you have accepted this technology but not moonvertising, even though it won’t happen maybe at all? I wonder what people from 1950 would say if you told them that you can always talk to your love ones or they could annoy you at anytime by just the press of a button just about anywhere you are. Times are fast and new things comeout every day. So where the hell is the limit? I have to agree and say that the limit isn’t the moon, the sky is the limit. And last time I checked, the sky goes a lot further than the moon. Just my thoughts.

  20. dudedudedudedude says:

    Merchants have been trying outrageous schemes to sell their products since products were for sale. People have complained about it for just as long. Ask yourself…”isnt there something else to be doing instead of complaining like babies?” I, for one, could care less. If you dont like A.B. then ignore them. If you like A.B. then enjoy.
    You people make me sick…this is exactly whats wrong with America. Too many people think that the constitution somewhere states that they have a right NOT to be offended. Grow up you sissies and take it with a grain of salt…

  21. Tyler says:

    If you buy into this “Moonvertising,” you are an ASSHOLE!!!! Period, plainly and simply put, you are a disgusting human being. When someone says that “no one owns the moon,” they are the most dis-illumined of all beings. EVERYONE owns the moon. It belongs to the universal “us.” The moment that we first see an advert on the face of a beautiful full moon, this is the offical day that I become whole-heartedly sickened to be among this race of human beings. Someone really believes that people in Africa, or in Siberia, or in Greenland, or anywhere, for that matter, really wants to see a goddamn Rolling Rock symbol in the sky? Seriously, though, whoever thought of this is the largest steaming pile to have ever walked and I hope that they meet an unhappy end…soon.

  22. Preston says:

    ROFL
    I don’t believe it, but you can’t tell me you will not take a skyward glance tomorrow night

  23. Joe says:

    Everyone, take a deep breath drink a beer, maybe even a Rolling Rock, relax and enjoy the full moon. If you think there will be a Rolling Rock logo on it then you are a lune (pun intended)

  24. Susan says:

    Some of you people need to take a friggin chill pill, I don’t think anyone really thinks that there is going to be anything advertised on the f-ing moon tonight, they just like to get you moon freaks all fired up……. Hail to Mother Moon and all her glory, now shut the “F” up and drink your Rolling Rock!*smile*

  25. YAYAYAYAYAYAYA says:

    UHHH….HELLO THIS IS REALLY REALLY REAL

  26. Asswipe says:

    There is nothing on the moon! We just looked like fools! LMAO!

  27. NotStupid says:

    Its a hoax
    no laser has enough power to do this
    the full moon is in 4-6 hours and i bet i will see nothing

  28. Amy says:

    This possibly will happen soon. I have seen a billboard for this. How scary!

  29. wow says:

    wat the heck?!
    way to ruin the night sky!!
    is this for real?
    doubt it.. seriously.
    this is sooo stupid if its true.
    the moon is perfect the way it is.
    gosh.
    =(

  30. Dante' says:

    I don’t know what’s funnier, the RR gag or the morons posting on how this will ruin the moon and its natual beauty…

    “it’s perfect the way it is”
    “is nothing sacred? What next, ads on sunset and sunrise?”
    “Its the moon. I want to enjoy it as it is, not have to look at ads on it when I gaze up at the sky. What’s next, skyvertising (like on batman?)”

  31. BOB CLEMENTS says:

    YOU ARE ALL IDIOTS! THEY ALREADY DO MOONVERTISING! WHEN MY GIRLFRIEND BENDS OVER I SEE HER TRAMP STAMP WITH MY NAME ON IT!

  32. Don Farley says:

    I think the only way to see the rolling rock add on the moon is to look through a empty rolling rock bottle

  33. MoonlyDreamer says:

    Hey I think i just saw something green on the moon right now, some sort of logo,
    it was very very weak, against the white surface, it was almost like ‘noise’
    I think they must increase the power, they must ramp up the laser power from like 20 TeraWatts to like 100 TeraWatts. I feel they are trying to ramp up the power because all the lights of my house and my TV are getting a bit dimmer

  34. Johann says:

    Hey Great!
    Would you please ask them to place the beam just a little to the left of centre and a hanguva curve, so that we in Southern Africa can see it too?
    Should be of interest to SAB Miller. They might just be interested in getting to do what Coke could not.

  35. kelly says:

    I don’t like the concept of this. I’m an intelligent consumer, yet much of the humor is pretty much lost on me. Instead it gets me to think about the corporations in the world who, if they *could* do it, would in a heartbeat. The thought distresses me, so instead of feeling humor when I see the ad, I feel stress. Not something that sells beer to me.

  36. Chris R says:

    To the person that said this:
    “MoonlyDreamer Says:
    March 22, 2008 at 3:39 pm

    Hey I think i just saw something green on the moon right now, some sort of logo,
    it was very very weak, against the white surface, it was almost like ‘noise’
    I think they must increase the power, they must ramp up the laser power from like 20 TeraWatts to like 100 TeraWatts. I feel they are trying to ramp up the power because all the lights of my house and my TV are getting a bit dimmer”

    How stupid are you! Look at the time. 3:39 pm post. Are you fucking joking? Some people are just dumb not to mention it was suppose to have been done on March 21 at night you dumbass. This post is on the next day. You deserve a big flaming for that one. Moon ad’s will never happen. To produce a laser of that magnitude would burn right through the moon.

  37. loll says:

    actually you can OWN the moon. If you know anything about real estate you will already know that you own your land and everything above it… all the way into outter space. So technically if your home/land is lined up with the moon on a specific night… you will own a small parcel of land on the moon.
    Look it up

  38. loll says:

    so basically if you adverstise on my plot… when my land is lined up with a parcel on the moon… Ill sue you. Companies should seriously look into the rule of real estate before fucking around with the moon. tee-hee!

  39. AstroNut says:

    Hey everyone, it’s just a joke, not real!!!

  40. LMAO says:

    HAHAHA, this is so funny. I love how everyone is just bashing on this… There are like 10 billboards around here in Sacramento about this stuff… Personally, I think its going to be so funny when a shit load of believers run outside next month to see if something really comes up… LMAO.

    Also, I think it’s important to consider… the moon takes two days to get to in a space shuttle because the moon is so far away; you could fit 30 “Earths” between the moon and us! So imagine not only how powerful the beam would have to be, but how narrow it would have to be to clearly project something that far… funny, amusing, annoying, exciting, dull, and retarded all at once… good job getting people talking tho…

  41. GovernmentCheese says:

    So Coke has a laser thats so powerful its capable of vaporizing aircraft? And this was in ’99? Wow i wonder if the military knows about this cuz i think that would be a wee bit of a national security concern if you ask me!

  42. Victoria Eating Cake says:

    IF THIS IS REAL, LET’S ALL OPPOSE MOONVERTISING! Start by BOYCOTTING ALL MOONVERTISED PRODUCTS! PASS IT ON AND TELL OTHERS TO MAKE THE STATEMENT: “BOYCOTT MOONVERTISED PRODUCTS-PASS IT ON!” POST THIS AGAIN AND AGAIN TO ANY YOUTUBE; GROUPLIST; BLOG; MYSPACE; USE EVERY INTERNET RESOURCE AND PUBLIC COMMUNICATIONS AND EVERYDAY CONVERSATION SOURCE POSSIBLE. Let’s use this as an experiment for future populist action! After this, THE SITUATION(or SituationIst-look it up) WILL CALL FOR THE RESPONSE!

  43. K says:

    Putting ads on the moon is disgusting. If this is even really possible, that is. I don’t watch TV because I am sick of all the babbling and ads. I really do NOT want to see the natural world any more exploited than it already is. Rolling Rock ought to be ashamed of themselves, as should any other company which wishes to advertise on the moon. This is capitalism gone insane.

  44. K says:

    In fact, boycott Rolling Rock and anyone else that wants to “moonvertise”. I am…

  45. Sodor says:

    I thought moonvertising was bad enough and then I saw this is coming out…
    http://www.trustbanners.com

  46. Bill says:

    F U C K R O L L I G R O C K

    Scroll that you assholes

  47. paul nagle says:

    can they put a picture of me up there?

  48. Nitai says:

    Yup. they’re gonna burn the moon and create a lunar disaster.

  49. alexis says:

    cool but in your video i notised you blow up the fake moon so what if you
    blow up the real moon!

  50. This is great because it will support http://www.LunarLandOwner.com common goal to educate the world about the moon.

  51. poopy says:

    i hate advertising!

  52. asshole says:

    this is pretty fuckin awsome peeps!my friend poopy is write! me too! but this is fuckin awsome! did i mention i am 20 seeking a male and he is gay !!!!!!!!!!!!!!!!!!!!!

    hell ya
    asshole

  53. wineslug says:

    WHEN REAL MOONVERTISING BECOMES A REALITY, THAT’S WHEN I BECOME A TERRORIST AND WILL NOT BE DEFEATED IN DESTROYING YOU!

  54. CeLtIc_CoUrTnEy says:

    omg. wow. this is kinda stupid. i mean really “moonvertising”??? come on! it’s the moon for crying out loud. leave it alone. i’d really rather see the full moon alone rather than big green printing on it. really ppl. leave it to billboards and stuff.

    ~*~Courtney~*~

  55. Jacob says:

    They have no right to contaminate a global resource with light pollution. How dare they tamper with the beauty of the moon. I hope that it’s either a spoof or that if they decide to carry through with it, they’re sued with the full legal force that can be brought upon them and that it brings an end to the company.

  56. The Old Crow says:

    The lamentably late Arthur C. Clarke thought of it 50 years ago, as noted by his short story “Watch This Space”. Of course his method came by way of an instrument package tweaked by a paid saboteur before launch, where sodium vapor was volatized and ejected through a nozzle which pushing into the raw sunlight above a partial-phase moon resulted in a bright display of letter associated with “a soft drink that comes in a wasp-waisted bottle.”

    The technical acumen for actually doing something would gratify me, but the actual asthetic probably would not. Nevermind the wilderness tribes that still exist in this world would start worshipped the Great Green Sky Horse or read it as a portent of doom and exterminate themselves. The reactions to such a stimulus are simply impossible to predict for an event of this scale, which is the primary social reason the concept will remain light fantasy. Makes for a fun conversation, however…

  57. aj says:

    I liked the idea better when Howard Stern came up with it.

  58. I think its perfect. But my opinion is still you need to think on your comment.

  59. FDSAF says:

    The reactions to such a stimulus are simply impossible to predict for an event of this scale, which is the primary social reason the concept will remain light fantasy

  60. Don says:

    man, I had this idea a long time ago. way before 99 even. i’ve been telling my wife for years that it’s surprising that no one has tried this yet. I think the only way it would be possible if the lasers were shot from some kind of spacecraft or probe orbiting the moon. It would be hard to figure what the atmosphere would do to the lasers. It does refract light coming down. Seems it would refract anything going out.

  61. sesli panel says:

    Thank you for admin:)

  62. honiairaense says:

    Welcome First time jumped here on your site, founde on Bing. Thank you for your incredibly quick reply. I appreciate the insight that you have already given. I hope that you can give me more… I will check my mail frequently looking for your reply. I feel very alone now and reading your reply helped a great deal. I am considering professional counselling to try and help me deal with my own feelings – do you think I need to take that step?

  63. KemeRepsy says:

    Tulio J. Rodriguez from KoRes Corp. Weston Florida has to be the most unethical mortgage broker and business owner I have ever met. Tulio J. Rodriguez and his associates are nothing short of: liars, scammers, unethical, unprofessional, and the list goes on and on. To sum it all up into one word “THIEVES” BUYERS BEWARE was written after this individual and company.

  64. DennisM says:

    Well.. I think they just did it!

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