I think RFID (Radio Frequency ID) will play a massive role in developing technology and everyday life over the next few years. The potential applications for the Advertising industry are enormous, (though relatively untapped at this point). Here’s a story from the BBC website with some interesting new news on new RFID tags produced by Hitachi.
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Entrepreneur. Creative. Tech. Innovation. Founded one of Australia’s most successful digital agencies (Razorfish Sydney). Inventor of the Smart Fingerprint (Laava). Founder, PetCulture AU. Advisor to many startups.
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