I think RFID (Radio Frequency ID) will play a massive role in developing technology and everyday life over the next few years. The potential applications for the Advertising industry are enormous, (though relatively untapped at this point). Here’s a story from the BBC website with some interesting new news on new RFID tags produced by Hitachi.
http://news.bbc.co.uk/2/hi/technology/6389581.stm
RFID tags next to a human hair…
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