Claiming 160,000 clips have been viewed 1.5 billion times and infringing their copyright, Viacom sues for $1.5b ( $1 per view?). Internet users on Digg are already calling others to boycott Viacom, labelling them Big Greedy Babies and wondering why the hell Viacom don’t know free advertising when they see it.
It’s interesting to view how the majority of other companies are desperate to get their content viewed on YT and will PAY to do so. Is this something Viacom should think about?
Now this is just my opinon, but I cannot understand why companies fail to embrace the medium and resist the tide of change. Companies create entertainment content for people to watch. How they watch, where they watch, how they find it, is now in the domain of the consumer. We now live in the recommendation age, not the information age. The game has changed. Don’t fight it, work with it.