Watch the first of three videos below. It’s one of many similar examples that are spawning from EA’s recent game Crysis on the PC. Nerd stuff (physics, havok, quad core, SLI etc) aside what I think we’re seeing unfold are new art forms being created in new ways …by people that are unlikely be top of their art class. It’s very raw but highly visual and engaging.
It’s not exactly new. Games like trackmania spawned a lot of these type of clips where users discovered they could simultaneously replay 1000 games (here) at once …beautiful to watch. The original 2002 Halo ‘Warthog Jump’ gained major popularity at the time, this may take credit as being the ‘mother of user gen video game art’.
It’s an important part of marketing for gamers now. Companies like EA know that if they provide the right tools for gamers, they will create content. Quick maths on YouTube accounts for over 10 million views of user generated content from Crysis alone.