Here are the facts on Moonvertising. It is an advertising Hoax. It has become clear that many people are confused by the Rolling Rock ads as to what is going on and if it is real or not. Amnesiablog covered Moonvertising a few weeks ago (here) but obviously (having read the comments, see sample below) we probably need to clarify the facts again.
“I THINK TECHNOLOGY IS GOING A LITTLE TOO FAR. WHILE ITS KINDA COOL IN THEROY… WHATS NEXT? I MEAN COME ON REALLY. THIS ISNT METROPOLIS! BATMAN DOENST EXSIST… AND I WANNA BE ABLE TO LOOK AT THE MOON WITHOUT A BEER LOGO ON IT”.
Here are the real facts on Moonvertising:
1. It is a Spoof/Hoax campaign for Rolling Rock Beer.
2. There will not be any ads beamed onto the moon on Mar 21 2008.
2. Coke actually tried to do this in 1999 (here). It was banned by the FAA. The power of the lasers needed were deemed likely to cause major problems with bypassing aircraft. LOL.
3. The campaign is created by Advertising agency Goodby Silverstein and Partners.
4. Rolling Rock has produced several spoof campaigns in the past using FAKE ad exec “Ron StableHorn“
5. It is technically possible to produce images reflected off the moon’s surface but seems unlikely that it could ever appear anything like the image below.
6. Here is an image from 1968 when two argon lasers were beamed from Earth (photo taken looking back to Earth from space ). Might imply that if the technology were ever used it would work better on a new moon not a full one.
– Are “mind-control” banner adverts possible in websites? Check the above link out…