So a little nugget of User Gen content has proved a great piece of free advertising for the Wii Fit system. The piece entitled “Why every guy should buy their girlfriend Wii Fit” is heading for 1.2 million views. Giovanny Gutierrez (an advertising director at Miami’s Tinsley Advertising) filmed his girlfriend playing Wii fit (hula hoop mini game), and presto… we have instant YouTube Stardom. As if the system needed any help… it’s a great gadget and essential add-on if you have a Wii.
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Over 25 years of experience in creative and technology innovation. I founded one of Australia’s most successful digital agencies (Razorfish Sydney). New startup (Laava) will be launching fully in 2019.
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