J.C.Penney viral ad becomes a drama

A story is unfolding around J C Penney in the US around a controversial ad on YouTube which just appeared showing two teens practicing ‘speed dressing and then sneaking off to have… well, what most teenagers do. Y’know.

The interesting thing is that the source of the video is in question.
–  JC Penney say it’s not theirs and want it removed asap.
– Saatchi & Saatchi say it wasn’t them.
– JC Penney employees are posting – it’s a fake.
– Already 185,000 views in a matter of hours…

So… “Is this a stunt”,”Who is lying”,”Who really made the video”,”How will JC Penney respond”?




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