Lessons in Twitter Ghostwriting from Britney Spears and Malcolm Turnbull

Updated 23/10:
I’m glad to see @therealbritney has seend the light. Twitter posts now contain the posters name (see below) and it appears thay Britney is new posting. Be interesting to see if she replies to fans directly…

end update/

The day started well for Britney Spears on Twitter…


Ahhh, but there’s the problem – it’s not really Britney, it’s just her marketing / PR team copying and pasting. No, “NOT the real Britney” and it didn’t take long for people to wise up:

“I’m following the BS PR team. I’m just a pop culture twit, what can I tell you?”

Oh dear. Britney (or her agency) has misunderstood what Twitter is all about – real people, real conversations, monologues, not dialogues.

Malcolm Turnbull (http://twitter.com/turnbullmalcolm) on the other hand – Australia’s opposition leader/politician is having a better time so far:


Yes, Malcolm appears to be entering the conversation as himself and interestingly he has managed to attract a lot of the major digital influencers with Problogger and NickHodge firing a few questions at him. Hey I even threw one at him myself today to see if he’s reply. This could prove to be a lot of work for Malcolm but at least he’s giving it a go – and yes we all know he’s busy (urm, his Dog Blog is clearly consuming a lot of his internet time).

Be real on Twitter, the agency cant’ do it for you, no matter how much they charge you.

Want to get started on Twitter – here’s some light reading
Read the Rules: http://www.caroline-middlebrook.com/blog/twitter-guide/
Then Break em: Scobleizers 10 rules of Twitter

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5 Responses

  1. dc crowley says:

    don’t know if I completely agree. I follow obama, bbc news, some blogs… and a load of people. The non-people give me information push. That is cool by me. When I don’t want to get that anymore I unsubscribe.

    What I also like about Britney being on twitter is that she might bring in Joe the f%$#ing plumber here. All that hangs out here right now is VC’s, nerds and marketing folk. Twitter needs to go mainstream . This might just be what it need. I cannot persuade people outside the above mentioned groups to join twitter as they have no conversation opportunities. Just my 2 cents 🙂

  2. eunmac says:

    It’s a fair point – I too also follow some news channels, but they do make it clear what they are. I think my angle was that when you say you’re the “REAL BRITNEY” and you’re not, you can expect a bit of dissapointment from some people when they find out she’s probably not even looking.

    At the end of the day Twitter will figure itself out but I’d say there are plenty of other tools for pushing a message. Twitter is a great channel for public figures to establish a dialogue.

  3. tim buesing says:

    just had another twitter campaign experience by following and @messaging mr turbin of the http://twitter.com/SamsungPixon campaign (site here http://www.thephotographicadventuresofnickturpin.com). while i can of course read his updates, i was disappointed that 2 @messages went without reply.
    weird, but somehow i was expecting him to acknowledge my comments at least once. I understand his time and energy is finite (after all he must take photos in the first place), still i felt a bit unappreciated.
    the more channels you offer, the more the aggregated expectations mount.

  4. Rengenx says:

    не согласен с админом. стукни в асю плиз 970782

  5. Yon Hendel says:

    This is like my second time visiting your website. I always like the content and the way you write. Very smooth and informative at the same time .

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