I’ve said in the past that some of the best Creative Directors of tomorrow will be those who also appreciate the usefulness of data and analytics. This may seem to be a contradiction in terms but in a digital world, a creative mind that is able to find meaning in spreadsheets, graphs and data may discover ‘gold’ that can compliment, add to, or even originate new ideas.
Unfortunately creative people are usually visual beasts who thrive on imagery, not numbers. (Ugghh!) It would be nice if we could decode ‘matrix style’ data into meaningful insight that allowed us to see patterns and trends. The good news is that there are tools and people that see data in a different way – I’ve listed some of my favourites below:
Data visualisation examples:
Other resources and examples:
I know there are those who disagree with me on this, and I understand their viewpoint as I am also a huge believer in the expression “Knowledge does not always give you Insight”. Despite the difficulty in adapting to thinking in this new way I have become quite happy spending time in Excel etc and after a few hard years it has become my friend not my enemy.
(Exec Creative Director, Amnesia Razorfish) – (twitter/eunmac)