Brandkarma: New brand tracking website.

New website Brand Karma, created by Craig Davis provides a fresh pair of eyes for peeking at the health of a brand, combining social sources, rss news feeds, a slice of ‘hot or not’ style voting, and a visualisation tool called the ‘brandkarma flower’ which quickly indicates how a brand treats investors, planet, employees, suppliers and customers. Best way to get started, type in a brand into the search box to check out a brand, then start voting on on the panel on the right hand side.

Examples:

Apple: http://www.brandkarma.com/brands/apple
Microsoft : http://www.brandkarma.com/brands/microsoft

Brandkarma produces comparative scorecards for each sector:

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