New website Brand Karma, created by Craig Davis provides a fresh pair of eyes for peeking at the health of a brand, combining social sources, rss news feeds, a slice of ‘hot or not’ style voting, and a visualisation tool called the ‘brandkarma flower’ which quickly indicates how a brand treats investors, planet, employees, suppliers and customers. Best way to get started, type in a brand into the search box to check out a brand, then start voting on on the panel on the right hand side.
Examples:
Apple: http://www.brandkarma.com/brands/apple
Microsoft : http://www.brandkarma.com/brands/microsoft
Brandkarma produces comparative scorecards for each sector:
It’s really a great news now
very good, added you to my favorites.
by Calvicie