The success of Tesco’s new retail store in Korea is something to behold:
Why? Because there is no physical store and no physical product. However the experience of the store has been fully recreated two dimensionally as a backlit poster with the products and ordering fulfilled using mobile and QR codes. It’s a neat idea and solves a number of issues:
1. The familiar supermarket experience. Tick!
2. Impulse shopping. Tick!
3. Cheap rent. Tick!
4. Open a new store in high traffic areas in one day. Tick!
5. No internal fit out costs. Tick!
6. No need to stock shelves Tick!
7. No Staff wages. Tick!
8. Open 24hrs. Tick!
The list goes on.
Personally I’d like to see NFC integration as well as QR codes. I think we can also expect to see these walls become screens rather than printed products in the very near future.