The colour of anger is black…

Colour plays an important role in nature and in communication but it can easily be misused. If you are of Hindu background the colour of anger is not red it is black. This great visualisation of colours in culture by David McCandless shows how our understanding of colour is nurtured within culture. We tend to become very hard wired in our perception of colour from an early age  so if you wonder why your brand or idea is not working so well maybe it’s worth a quick check below.


Emotions and colours in different countries





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2 Responses

  1. James Earp says:

    Got the book of Information is beautiful and it is an excellent informative read!! Also check out his other more recent book The Visual Miscellaneum; another great source of interesting visualisations!

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