Observations on new Getty images free social use policy

Well I was initially pretty blown away by this announcement;

“Getty Images‘ vast library of award-winning professional photographs and illustrations is now at the disposal of every WordPress.com blogger.”

Before I begin – here’s the official Getty Embed Page.
I’ve had a quick look at what this means as a blogger. Here are my initial observations:

1. It’s not all images.
The first image I randomly selected had no option to embed. (this image). A lot of them are via Flickr.

2. The images you can use are just preview size.
As you can see below, you don’t get any options to format it to your blog template.

3. It’s an iframe.
Here’s the embed link (within red circle – If you can’t see one of these, you can’t use it). Note to get the embed to work you must put “<code></code>” either side of the embed


4. No featured images.
You won’t be able to use Getty images as a featured image in WordPress. If you use WordPress to create a thumbnail it means you will have inserted it into your media gallery. This would be a breach of the terms because the image is now hosted on your site, not theirs.

5. You are allowed to skip the embed (apparently)
You can insert the image without the embed (according to the wordpress announcement) but it must link back to the original image URL. As shown here:
Now this is a little ambiguous. What I’ve done is create a link back to the image page, and the image shown here is hosted on Getty: (Hope I got it right).

[EDIT – this was working but now it is not! Not sure why.]

6. Terms

Just for good measure here’s the specific terms;

“Where enabled, you may embed Getty Images Content on a website, blog or social media platform using the embedded viewer (the “Embedded Viewer”). Not all Getty Images Content will be available for embedded use, and availability may change without notice. Getty Images reserves the right in its sole discretion to remove Getty Images Content from the Embedded Viewer. Upon request, you agree to take prompt action to stop using the Embedded Viewer and/or Getty Images Content. You may only use embedded Getty Images Content for editorial purposes (meaning relating to events that are newsworthy or of public interest). Embedded Getty Images Content may not be used: (a) for any commercial purpose (for example, in advertising, promotions or merchandising) or to suggest endorsement or sponsorship; (b) in violation of any stated restriction; (c) in a defamatory, pornographic or otherwise unlawful manner; or (d) outside of the context of the Embedded Viewer.”

Getty Images (or third parties acting on its behalf) may collect data related to use of the Embedded Viewer and embedded Getty Images Content, and reserves the right to place advertisements in the Embedded Viewer or otherwise monetise its use without any compensation to you.

All up it’s a good move. It’s not quite as far reaching as I thought, and the limited image size is disappointing as is the lack of ability to use the image as featured for thumbnails.



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