Some thoughts on disruption, creativity, strategy, innovation, digital, tech, future.
An historic moment in branding? As a result of my twitter experiment below Coke said HELLO to Pepsi via Twitter (and started following them too). [Update] Pepsi responds in kind. All within 18 hours. http://twitter.com/CocaCola/statuses/2413906945 Pepsi...
I’ve said in the past that some of the best Creative Directors of tomorrow will be those who also appreciate the usefulness of data and analytics. This may seem to be a contradiction in terms...
Today, the CERN atom-smasher / particle accelerator will open for business. This will probably generate a super black hole and destroy the universe (read more here). We’ve looked into this and calculated that doomsday may...
Here’s an article I wrote for AdNews last month – it was edited down for publication so here’s the full thing. Uncensored:We all keep hearing about the pace of change and how much we need...
Fancy flying around he world in 10 days onboard a luxury flying hotel? Well you may have to wait longer than expected. This story has been floating around the web for about 10 months and...
Here’s a bit of perky news from down under, CUDOS (Centre for Ultra-high-bandwidth Devices for Optical Systems) have developed a new material ‘chalcogenide’ – a type of glass that allows data to be transmitted at...
Vista goes all Bruce Springsteen on us in this truly terrible ad.
Absolut have enjoyed a pretty amazing run with their brand over the last few years – have they crossed the line?
http://biz.yahoo.com/prnews/070313/nytu068.html?.v=72 Claiming 160,000 clips have been viewed 1.5 billion times and infringing their copyright, Viacom sues for $1.5b ( $1 per view?). Internet users on Digg are already calling others to boycott Viacom, labelling them...
According to the Consumerist website: Top 10 Worst Marketing Gaffes, Flops, and Disasters – Consumerist: I’d also recommend these two FLOGs (fake blogs) in being not far behind. Coke Zero Movement – read more here...
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